The future “A” Line commuter rail service to Denver International Airport will now be branded with advertising boosting the University of Colorado.
A first-of-its kind agreement approved Tuesday night, gives naming rights to CU for the A Line, which will link Union Station to DIA in 2016.
The naming rights agreement approved by the Regional Transportation District board of directors with CU includes exterior advertisements on rail and bus vehicles and allows CU to use its name and logo on RTD digital assets and printed collateral related to the A line.
CU ads will also appear on the Flatiron Flyer Bus Rapid Transit line that runs along U.S. 36 from Union Station to Boulder.
The name branding agreement — the first ever for RTD — helps CU “convey its contributions, value and accomplishments to the estimated 10 million annual riders on the A line, which includes Coloradans as well as national and international visitors,” said CU president Bruce Benson.
In exchange, RTD gets $5 million over five years to support the agency’s services. The funds will be funneled into the RTD board of directors’ reserve account, with the board determining how the funds will be used, according to RTD.
Monte Whaley: 720-929-0907, mwhaley@denverpost.com or twitter.com/montewhaley
