We know Denver is insane for sports, whether cheering numerous professional teams, engaging in personal recreation, gossiping about individual Broncos or watching the Olympic variety.
We know Colorado has produced and trained a number of Olympic athletes, Missy Franklin included. We also know KUSA is among the strongest NBC affiliates in the country.
Put that all together and you have a ratings bonanza in the Denver market for NBC’s Olympics coverage.
Denver ranks No. 3 in terms of viewership for the Games in London, behind Salt Lake City and Kansas City, in the five-day metered market average for Olympics viewing. The Denver market scored a 25.2 rating and 47 share (or percent of the viewing audience) so far. No numbers are available on where Denver ranks among the loudest complainers about NBC’s tape-delayed coverage … but we must be up there.
Note, we have some catching up to do to beat our former record. Denver ranked No. 1 for the Vancouver Games coverage and No. 2 for Beijing.
Joanne Ostrow, The Denver Post
